Hangcheng Zhao

I am an Assistant Professor of Marketing at Rutgers Business School. My research focuses on pricing, algorithmic decision-making, and the business impact of generative AI. I received my Ph.D. in quantitative marketing from the Wharton School of the University of Pennsylvania.

News

• Dec 2025: New working paper is out! The Impact of LLMs on Online News Consumption and Production
• Nov 2025: Invited talk: 2026 IIOC Featured Session Algorithmic Pricing
• Aug 2025: My dissertation was a finalist for the 2025 ASA Marketing Section Doctoral Dissertation Research Award.

Get in touch at hangcheng.zhao@rutgers.edu