Hangcheng Zhao @ Wharton

I am a Ph.D. candidate in quantitative marketing at the Wharton School of University of Pennsylvania. I work on empirical analysis of pricing and algorithmic decision-making. My research goal is to understand how firms can leverage various algorithms to increase their profits, assess the impacts on pricing and information in the market, and recommend strategies to sellers, platform managers, and policymakers. Previously, I received my Bachelor’s degree from Tsinghua Unversity and a Master’s degree from the University of Chicago.

Research Interests:
Substantive: Pricing, Algorithmic Decision-Making, Recommendation Algorithms, Advertising, Platforms, Online Marketing.
Methodological: Reinforcement Learning, Artificial Intelligence, Empirical IO

I will be joining Rutgers University as an Assistant Professor of Marketing in the summer of 2025.

Get in touch at zhaohc@wharton.upenn.edu